TIGER SHROFF LAUNCHES PROWL MEN’S GROOMING: SIMPLIFIED, SCIENCE-BACKED, AND FOR THE BORN READY

Prowl, the lifestyle brand created by Bollywood action icon Tiger Shroff, announces the launch of its highly anticipated men’s grooming range, now available on Amazon & Myntra. Built on the philosophy of “Born Ready,” the collection offers a daily grooming routine that’s simplified, science-backed, and tailored for the modern Indian man who wants to look and feel his best without the drama of a 10-step regimen.

Action star, fitness icon, and youth favourite Tiger Shroff is taking over grooming with the launch of Prowl Men’s Grooming — a slick, no-fuss range designed to keep Indian men looking sharp and feeling confident. Now available on Amazon and Myntra, this new collection is everything you need to upgrade your daily routine.

The new range includes 6 core SKUs: face wash, body wash, face cream, sunscreen, roll-on deodorant, and lip balm, everyday staples thoughtfully designed for men who hustle hard and live even harder. The formulations feature high-performance ingredients, skin-friendly science, and nostalgic masculine fragrances that nod to classics, evoking memories of fathers’ aftershaves and grooming rituals that shaped generations.

Built on Prowl’s core belief of being Born Ready, the range features six power-packed essentials: face wash, body wash, face cream, sunscreen, roll-on deodorant, and lip balm. No fluff. Just functional, science-backed grooming with a masculine edge. The products are made with high-performance ingredients and nostalgic scents that bring back memories of classic aftershaves and timeless masculinity reimagined for today.

“We aren’t selling vanity. We’re selling confidence, preparation, and positive masculinity,” said Tiger Shroff. “Prowl products are made for men like me who need to be ready—on set, at the gym, or on the go. I’ve used every product and personally approved the texture, smell, and feel. They’re my daily essentials and now they can be yours too.”

Tiger has played a hands-on role in every step of the brand’s grooming expansion from formulation to fragrance, from packaging to performance. With Ankit Nagori as lead investor and in partnership with Lap Ventures & Everything Beautiful Pvt Ltd, Prowl aims to become India’s biggest homegrown men’s grooming brand, designed for every Indian man, from the metro professional to the Tier-2 frontline warrior.

Tiger hasn’t just lent his face to the campaign; he’s been deeply involved at every step. From formulation to packaging, he’s helped shape a line that’s authentic, effective, and truly wearable. Backed by investor Ankit Nagori and launched in collaboration with Lap Ventures and Everything Beautiful Pvt Ltd, Prowl is set to redefine India’s male grooming game.
“The Indian male grooming market is evolving. Our research shows that men are increasingly looking at credible and scientific grooming solutions. That’s exactly what Prowl offers,” said Ankit Nagori.

With Prowl, grooming isn’t a ritual—it’s a lifestyle. And for the man who’s always ready, this range is just the beginning.

Strategic Vision:
Prowl's grooming collection is the next step in a broader lifestyle journey. Originally launched in 2018, Prowl has now evolved into a complete grooming companion for men who aspire to be strong, kind, confident and always ready.

Brand USPs:
•    Simplified daily routine: Just the right number of products for effective results.
•    Science-backed formulas: Clinically tested and performance-driven.
•    Masculine nostalgia: Fragrances that awaken memory and identity.
•    Affordably premium: Accessible pricing without compromising quality.
•    Born Ready philosophy: Encouraging Indian men to rise, prepare, and lead.

Availability:
The Prowl grooming range is now available on Amazon & Myntra.

About Prowl:
Prowl is a lifestyle brand founded by Tiger Shroff, built on the “Born Ready” philosophy, celebrating the everyday Indian man who’s always prepared. From active living to grooming, Prowl supports the hustle, confidence, and integrity of positive masculinity in modern India.